John Lewis AW’23
Creative concepting for John Lewis’ fashion and home new season collections. Capturing the mood of the last heady days of summer as the seasons change. We’ll celebrate the energising golden light of early autumn and the elongating shadows cast in late summer evenings as they pave the way for darker nights, sharper dressing and richer, tactile fabrics. Think warm tones, mellow golden light, a 70s/80s vibe and a seasonal shift with an injection of grown-up autumn glamour and style.
Seasonal Shift
Team John Lewis
Art Direction: Nic Duffy
Creative Direction: Megan Heinl
Graphic Design: Matt Lake
Copywriting: Helen Sharp